Xiaomi Marketing Strategy

-Creating market penetration strategy for Xiaomi to Vietnam. Now days the 4Ps of marketing and the 7 Ps of marketing is common and almost every business student is well familiar with all of them. New product launch: channel coverage. Xiaomi has developed a similar strategy recently. If Xiaomi chooses to prioritize foreign markets with low penetration of iPhones and high-end smartphones (e. 2 Nougat based Hexagon ROM for Xiaomi Redmi 1S (Armani) 5 Examples of Best Marketing Strategies for Your Business Model. Dan di kemudian hari menjadi kontroversi yang bukan tidak mungkin akan melekat di diri Xiaomi. Exporting is the marketing and direct sale of domestically-produced goods in another country. Marketing, Customer Satisfaction, and Business Competitive Advantage. The Xiaomi Mi 10 Pro teardown is no exception. As VentureBeat calls it, the Mi Mix 3 announcement being touted as a 5G breakthrough is “ fake news ” and part of a coming wave of slush marketing news that dilutes what 5G means for consumers, ultimately obscuring real advances in 5G tech in favor of buzzwords with one goal: Sell more stuff. Xiaomi holding fast to 5G marketing strategy The Chinese tech giant said its roll-out plan for 5G smartphones in 2020 remains unchanged by Dave Makichuk March 23, 2020 March 23, 2020. Xiaomi Technology. Xiaomi’s Marketing Strategy. Aside from this, Xiaomi claims to source its products from the same companies as Apple. Xiaomi's Mi TV Lux costs about $7,200 and went on sale on August 16. Retail Marketing Manager with experience in retail strategies gained in global leading company. Xiaomi actively involves “Mi Fans” in both software and hardware development processes. The combined global smartphone market share of Chinese majors Huawei, OPPO, Vivo, Xiaomi, and Realme (HOVXR) reached 42% in Q2 2019, the highest it has ever been. The company sold over 70 million mobile phones in 2015—while aggressively building out a robust ecosystem. Strategy 2: Zero Advertising, All Product/Social Marketing Unlike regular phone companies, Xiaomi is able to save a ton of cash by avoiding crazy advertising costs and rather deploy some cool innovative marketing strategies. India is an extremely important market in Xiaomi's globalization strategy and the company now aims to capture the largest market share in the country within three to five years. Phone Marketing Manager Wang Yue said Xiaomi would account for “a big part” of its smartphone sales but declined to elaborate. Also, co mparative analysis o f marketing strategy of Xiao mi and other manufacturer s. Today, Huawei has positioned itself in the smartphone industry with a “Dual-channel” strategy (De Cremer & Zhang, 2014). We all understand that xiaomi is a good product trying to gain it ground in Africa market but if xiaomi fan boys think the only thing they can do to establish these brand is by hating tecno/infinix with their aggressive marketing, i think that is a very stupid idea. Marketing Tools : Above the line and Below the line. And no, Xiaomi’s customer support isn’t too lacking, either. Today, as we unlock 5G, we’re applying our mobile expertise to transform industries, create jobs, and enrich lives. Enjoy Great Savings for Xiaomi Gears:Redmi 9 Global Version Smartphone $139, Mijia LCD Writing Board $11. The value of product compared to the price paid by the customer is high. Xiaomi’s strategy has, up until now, hinged on flash sales and e-commerce portals such as Amazon and Flipkart, a strategy which helped it save on expensive marketing. , headquartered in Switzerland, is considered the grandfather of multinational companies with autonomous business units all over the planet. o Constant engagement with Xiaomi HQ team for developing robust business strategies, customer partnerships, product presentations, pricing strategies, product launch events, marketing & training materials o Product & sales training for all retail merchandisers, IR sales team, Mi Home sales staff, Etisalat trainers team. HMC entered India by establishing its wholly owned subsidiary Hyundai Motors India Limited (HMIL) in 1996. New product launch: channel coverage. Relying on the Xiaomi ecological chain, using the Xiaomi model to do consumer goods. Xiaomi maintained the initial 1,999 yuan price for the flagship phone. Following recent investment, Xiaomi is valued as the fourth largest tech company in the world, so they’re clearly doing a lot of things right. Despite its record-breaking sales performance and a high level of popularity, there are no extensive marketing strategy for the iPhone apart from product and pricing strategies and publicities coursed through tradeshows and media relations. What is Xiaomi youpin? Xiaomi youpin is link of Xiaomi company boutique life shopping platform, but also a link of Xiaomi "new retail" strategy. A seven-year-old Chinese manufacturer is taking over the world’s second-largest smartphone market. com is China’s third largest e-commerce site which includes an internet services company that even publishes games. Source With the launch of TVs, Xiaomi is trying to follow the same tactics that helped it to win the smartphone market. Samsung Marketing Strategies. The rise of Xiaomi is due to its pricing strategy and the quality of product it produces. Lei Jun distributed a letter to employee, announcing that Xiaomi’s core strategy will be upgraded to “Smartphone x AIoT” in the next decade to. Back in 2012, Xiaomi tested the waters for the first time and sold 50,000 smartphones in 5 minutes on Weibo; a year later, it sold 150,000 smartphones in 10 minutes on WeChat. 9%, surpassing the industry average, reflecting its leading position in the 5G smartphone market, and the effective execution of the “5G + AIoT” dual-engine strategy. Great Marketing requires confidence, innovation and lastly customer satisfaction. Mass marketing will burn up your marketing dollars. Xiaomi’s real invention is its business model. Xiaomi – The Redmi Note 7 Pro / Note 8 PRO are killer phones for Xiaomi and even the affordable Xiaomi Redmi 7A/7/8/8A (sold more than 4 million units) is a growth driver. The company mainly employs marketing strategies that don't cost a lot. Develop and implement strategic marketing campaign for ATL/BTL / Online include launch event / communication. Additionally, Xiaomi unlike other brands has a social-first approach, most of the marketing campaigns are driven through digital and social platforms. Over the years, it hasn't always been easy to track down Xiaomi products, owing to the Chinese company's marketing strategies. Global Product Strategy & Marketing at Xiaomi Technology. The value of product compared to the price paid by the customer is high. The Xiaomi Way details both the marketing and business strategy behind the company's success, each of which is built on three pillars. Marketing Mix (4-P’s) strategies Management of the 4-P’s of marketing (marketing mix) is the mandate of a marketing manager in firm. There will be an investor conference call / audio webcast (Click here for webcast)on Wednesday, August 26, 2020, at 8:00p. Strategy includes both the fixation of objectives as well the medium to be used to realize those objectives. Xiaomi's founder and CEO, Lei Jun, said the company's ultimate goal was "making good but cheap things," a low pricing strategy that had succeeded in China. As freewheeling as its investment strategy is, Xiaomi still practices a kind of conservatism: it will not hold a majority share of these companies. Apr 30, 2015 - Explore Chaoyang Lu's board "Hunger Marketing" on Pinterest. - Work closely with the Xiaomi global marketing team, distributors, and partners to plan and execute all marketing initiatives - Develop strategic and tactical marketing plans in line with the. The company has a very active presence on Chinese social platforms to interact with its consumers. "For now, Xiaomi is trying to change their 'hunger marketing' strategy and the image this strategy has created. A "Marketing Strategy" is a business overall game plan for reaching people and turning them into customers of the product or services that the business provides. A Comparative Analysis of Apple, Sony and Xiaomi" by Andreas Kauerhof available from Rakuten Kobo. Xiaomi has developed a similar strategy recently. Xiaomi has also developed an excellent user input process and eschewed physical stores and traditional advertising in exchange for online sales and social media marketing. From day one, Xiaomi has adopted a very unique marketing strategy that is different from other tech companies. Overall, second-quarter revenue climbed 3. The strategies may be quite dissimilar from the strategies of sibling units in other countries or from the parent company's domestic business strategy. Prices for the Redmi K30 5G start at. Xiaomi Mi 10 Pro Teardown. In other words, on average, Xiaomi products are lowly priced. Success Strategy The reasons behind the huge success of Xiaomi is due to their different approach in terms of marketing and strategizing that varies from giants such as Samsung and Apple. Chinese brands were seen as cheap and low quality but XIaomi changes this thinking by providing high-quality products at affordable prices. Before turning to the product mix decisions, we first have to know what the product mix actually is. " Xiaomi is the world's most valuable start-up with a value of over $40 billion. All the large brands are cleverly using social media to achieve their business and marketing objectives. Survey conducted by Jana in May 2014 There are 750 respondents in 4 countries : India, Indonesia, Philippines. It exploits the scale of production, by producing highly standardized products using advanced technology. March 16, 2020 Xiaomi Mi Wireless Powerbank With 10,000 mAh Battery Capacity Launched For Rs. Accordingly, the mobile internet company only engaged in social media marketing, saving on advertising costs and passing this cost advantage to customers in the forms of products with low price tags. That number drastically shrank in 2015 so it appears that video conferencing is part of a differentiation strategy. Therefore, the marketing strategy of the company is strong and it helps the firm to grow and make progress in multiple aspects. In recent quarters, Xiaomi has taken the lead with Redmi. Looking forward to let everyone enjoy the fun of technology, Xiaomi declared that the design concept of its smartphone was born for enthusiasm. On the ground, in front of this person, is a large pile of various denominations of currency. - Xiaomi (E-commerce Sales Manager) : In charge of E-commerce Sales of Xiaomi products in Korea: Establish sales planning and marketing strategies: Collaborate with various partners such as NAVER, Coupang, eBay to promote sales - Hyundai Steel (Headquarter, Seoul, Korea): Manager at Marketing & Planning Team. A unique and effective cost leadership strategy which is better than the competitors is the key! A cost leadership strategy works on the basic principle that more the number of units produced, lower will be the unitary cost. Marketing Strategies Of Xiaomi 1. With people engaged, the strategy moves from mere words on paper to a blueprint for success. Xiaomi and Microsoft to deepen the cooperation around cloud computing, AI and hardware, in order to make Xiaomi’s products and services better fit global market Beijing, Feb. Tahun lalu, ponsel Xiaomi Hongmi menerima 7,4 juta pre order, padahal persediaan ponsel terbatas. -Being trained the conceipt of creativity in advertising and creating a marketing plan. Master of Business Administration - MBA (PGPM) Marketing and Strategy 2018 – 2020 Activities and Societies: - Secretary, Academic Affairs: Students' Council 2019-20 - Senior Member, Students' Council 2019-20 - Member, Mukhautey, Dramatics Club of MDI - National Finalist: Mahindra War Room, organized by Mahindra and Mahindra - National. - Worked closely with clients and media/advertising agencies on their online campaigns, and achieved SGD$15,000 worth of sales third month into employment. Xiaomi marketing strategy has been traditionally minimalistic due to the cost leadership business strategy pursued by the company. Xiaomi held 29% of the Indian smartphone market during Q2 of 2019 having shipped 10. Weakness of Xiaomi – Internal Strategic Factors. In particular, Xiaomi makes good use of Facebook and Twitter to make announcements to the public on product launches, features and functions. "ALWAYS BELIEVE THAT SOMETHING WONDERFUL IS ABOUT TO HAPPEN " ) 2. The vendor’s senior marketing manager Daniel Desjarlais revealed the three devices on stage at Xiaomi’s Ecosystem Product Launch on July 15. The Chinese tech giant said its roll-out strategy of 5G smartphones in 2020 remains unchanged, with measures taken to ensure work resumption during the Covid-19 outbreak, China. This disentanglement of hardware and service pricing plays perfectly into Xiaomi’s strategy — the company loads up handsets with the same high-end components as its pricier competitors, but. Most of the money spent on Xiaomi products are strictly spent on design and production. The company may also mimic the marketing strategy of Xiaomi and establish a community of Poco fans -- just like how you can see Mi fans at any of Mi or Redmi launch. or any of its affiliated entity to sell products of Xiaomi Inc. Source With the launch of TVs, Xiaomi is trying to follow the same tactics that helped it to win the smartphone market. In Xiaomi’s marketing strategy, they wants to sell a 120-score product with a 80-score price. The brand made heavy use of networking sites like YouTube, Twitter, Facebook, Instagram, etc. Allowing your action plan to be surpassed by developments in your company is a sure way for it to fall into disuse, which could cause your entire business strategy to unravel. In recent quarters, Xiaomi has taken the lead with Redmi. They targeted young customers who are using internet and buying products online. Xiaomi has developed a similar strategy recently. See more ideas about Marketing, Hunger, Xiaomi mi4i. Xiaomi commercial dircut by Ruslan Aksenov. ’s Marketing Mix or 4P). Xiaomi’s strategy is well-rounded and functions like clock-work. com is China’s third largest e-commerce site which includes an internet services company that even publishes games. The marketing communications mix is also called promotion, which corresponds to the promotion component of the marketing mix or 4Ps (see Nike Inc. In 2017, Samsung’s investment in R&D was the 2nd largest among technology companies only behind Amazon. , not quite yet. We are a very different company in terms of marketing culture. Their staff spent a lot of time on forums, making comments, sending posts and advertising. Next down the list is from Xiaomi's camp - the Mi 8 Lite. In Quadrant 2, Xiaomi has the option of delivering new products to existing customers. The company also drove interest by having engineers dedicated to monitoring and interacting with their consumers. The company is able to sell low to mid-range models with good features due to its competitiveness in software. Previously, the ARCore wasn’t available in China because it requires the Play Store to receive updates and Google’s app marketplace is blocked in the Far East Asian country. Academy of management review, 13(3), 390-400. Samsung Business Strategy. Xiaomi's founder and CEO, Lei Jun, said the company's ultimate goal was "making good but cheap things," a low pricing strategy that had succeeded in China. Overall, second-quarter revenue climbed 3. When Lei Jun founded Xiaomi in 2009, the first product was MIUI operating system. Xiaomi summed up three strategies, which are called ” three rules of participation”(Li, 2014). Others named Yong Tan. Each program is customized to your business goals and aligned with your development strategies. She conducts a careful analysis of sales data within the first few weeks, and quickly identifies a profitable opportunity with a particular group of high-value customers. Analysts With actual industry experience Who we are MI&S analysts and consultants have held executive-level positions in strategy, product management, product and channel marketing, technology, P&L management, and market research at technology companies. Lin Bin also revealed that Xiaomi has in store recruitment of 1000 expert technicians within the first half of the year and some of the new hires will be used in the new research and development center in Shenzhen. Exporting is the marketing and direct sale of domestically-produced goods in another country. Wireless Stereo Headset Market report offers a dashboard overview of leading companies encompassing their successful marketing strategies companies are Samsung, Xiaomi, Jabra, JBL, QCY, Beats. The company sold over 70 million mobile phones in 2015—while aggressively building out a robust ecosystem. Manage and communicate to devices. - Measuring efficiency of messaging and creative digital campaigns in social media. The keys to Samsung's success have been an aggressive and powerful marketing strategy, as well as quality products, effective pricing, and an impressive model of distribution. As of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer experience etc. The Smartphone manufacturer from China has a very novel business model wherein they manufacture cell phones in batches thereby keeping the inventory costs on a very low side. PRICING PRICE RANGE 5999- 22000 WTMWB pricing strategy – What The Market Will Bear, and try to sell at premium prices as fast as possible before the. Quadrant 1 of the matrix involves delivering existing products to existing customers. The company is currently valuated at over 10 billion USD; it is the world's 3rd largest Smartphone distributor and has over 3000 employees. Know The Latest COVID-19 Impact Analysis And Strategies Some of the key and emerging players profiled in this market study Honeywell International, Koninklijke Philips, Unilever, Xiaomi, Coway, Sunbeam Products, Airmega, Dyson, Guardian Technologies, HeavenFresh, Winix. Xiaomi, which has unseated Samsung from volume leadership in the smartphone market in late 2017 and has now unshackled the TV industry with aggressive pricing, is bigger in revenue than combined. More importantly, Xiaomi popularised flash sales as a means of generating hype online. Xiaomi (pronounced SHAO-mee) is a complete mystery in the West. “ALWAYS BELIEVE THAT SOMETHING WONDERFUL IS ABOUT TO HAPPEN ” ) 2. Under the retail store channel strategy system, Xiaomi has always focused on rapid channel shipments, sales volume, and inventory turnover efficiency in the past. Digital marketing offers the invaluable opportunity to assess which elements of your strategy are working – or bombing – in real time. We have focused on cultivating loyal fans who then help to promote Xiaomi to their friends, family, classmates, colleagues, and fellow netizens. It wasn't clear whether the ad signaled an experiment or a change in. Chinese smartphone manufacturer Xiaomi has announced its latest mid-range smartphone, the Redmi Note 9S, is now available in the United Arab Emirates. What marketing strategies does Xiaomi-miui use? Get traffic statistics, SEO keyword opportunities, audience insights, and competitive analytics for Xiaomi-miui. When Xiaomi entered the Indian market, It was dominated by Samsung and it is still hard to believe that a company within 3 years has become number one just by selling their phones online. Samsung is one of the world's industry leaders in technology and consumer electronics. Smartphone maker Xiaomi backed Chinese vacuum company Dreame in a $15m funding round as part of its expansion into the consumer electronics arena. Co-ordinating marketing campaigns with sales activities, tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with Xiaomi brand identity. An afternoon coffee break, or afternoon tea, often occurs as well. Xiaomi's Mi TV Lux costs about $7,200 and went on sale on August 16. Its marketing maxims are: Open R&D to users, create an interactive design, and promote through word-of-mouth. The company has really challenged the brick and mortar model and sell. Accordingly, the mobile internet company only engaged in social media marketing, saving on advertising costs and passing this cost advantage to customers in the forms of products with low price tags. Lin Bin also revealed that Xiaomi has in store recruitment of 1000 expert technicians within the first half of the year and some of the new hires will be used in the new research and development center in Shenzhen. Alibaba brand architecture and marketing strategy. In the last year, Xiaomi’s market share in India has gone from just 6% to 22%, according to. The synergies including coherent product value propositions/messages and resonated widely to end-users via offline/online campaigns curated together. When Lei Jun founded Xiaomi in 2009, the first product was MIUI operating system. Xiaomi youpin is an open living and shopping platform. Source: Pandaily and Xiaomi. Following recent investment, Xiaomi is valued as the fourth largest tech company in the world, so they’re clearly doing a lot of things right. Xiaomi commercial dircut by Ruslan Aksenov. Now days the 4Ps of marketing and the 7 Ps of marketing is common and almost every business student is well familiar with all of them. Xiaomi's founder and CEO, Lei Jun, said the company's ultimate goal was "making good but cheap things," a low pricing strategy that had succeeded in China. The company may also mimic the marketing strategy of Xiaomi and establish a community of Poco fans -- just like how you can see Mi fans at any of Mi or Redmi launch. Its marketing maxims are: Open R&D to users, create an interactive design, and promote through word-of-mouth. • Freelance and digital marketing in China 2008-2012. 2 million sales followed by Apple with 10. Read "The Strategy of the Smartphone Industry. Weakness are the areas where Xiaomi can improve upon. But nowadays the number of stockists is on the rise, and there shouldn't be any problems tracking down the Xiaomi products you need. Stream Understanding Xiaomi’s Global Strategy – Donovan Sung, Xiaomi Global’s Head of Product & Marketing by The Harbinger - China Tech & VC Podcast from desktop or your mobile device. You ll discover:How Xiaomi became the third largest smartphone maker in the world in just 4 years' timeHow the cofounders landed their first million users without spending a dime on advertisingHow Xiaomi used social media to build exceptional brand recognition and word-of-mouth momentumWhat every business can learn from Xiaomi's proven success. This opportunity arose from Xiaomi’s critical eco…. Commenting on the company’s strategy of selling fewer smartphones, Huang Jiangji, vice president and co-founder of Xiaomi, said, “There’s a saying here: Don’t be greedy. , headquartered in Switzerland, is considered the grandfather of multinational companies with autonomous business units all over the planet. 5176/2251-1970_BizStrategy17. • Marketing manager @Xiaomi Turkey 2020 - ~. Xiaomi and Microsoft to deepen the cooperation around cloud computing, AI and hardware, in order to make Xiaomi’s products and services better fit global market Beijing, Feb. Xiaomi says the idea behind the investment is to seek Tata's advice in helping the company tweak business model for India An investment by him is an affirmation of the strategy we have. Wireless Stereo Headset Market report offers a dashboard overview of leading companies encompassing their successful marketing strategies companies are Samsung, Xiaomi, Jabra, JBL, QCY, Beats. “We don’t invest in traditional marketing. As Strategy Analytics reveals, Xiaomi narrowly passed Huawei in February 2020. Xiaomi Mi 10 Pro Teardown. - Responsible for social media, content creation, KOL programmes, digital marketing & strategy planning of Xiaomi’s international markets, including Hong Kong, Russia, Indonesia, Vietnam, Malaysia, Thailand, Mexico, Spain, Ukraine, Egypt, Middle East etc as well as developing social media assets and strategy for new markets. Xiaomi focused their marketing through social media (Facebook and Weibo) and utilize the current hot topic. Xiaomi's hardware gives it a vertically integrated edge that appears to have generated an intensely loyal following, a following that Xiaomi has cultivated with a marketing strategy that couldn't. (This also highlights the importance of specificity in your content strategy!) Your top organic pages can also tell you how well they’re optimized, and whether you need to refocus your SEO strategy. In Marketing in the News, we heard that Mondelez (the owner of well-known brands such as Oreo cookies, Cadbury chocolates and Ritz crackers) is adjusting it advertising spending, includ decreasing its TV ad spending in the U. Weibo is used for attracting new users, Forum is to make these users to become loyal fans, Wechat is used for customer service. The brand made heavy use of networking sites like YouTube, Twitter, Facebook, Instagram, etc. Xiaomi Redmi Note 8 4G Smartphone Global Version 6. Xiaomi is trying to change way Indians buy TVs. Realme 2 Pro • Xiaomi Mi 8 Lite • Huawei P smart 2019 • Honor 10 Lite. 0 Nougat Built as the device is fully capable of Running the Android Nougat. 4 billion Chinese wanted one, they simply could not buy it. - Assisted the country manager to work on business planning, marketing efforts, various pricing packages, and sales strategies, while pursuing a full time degree in NUS. Exporting is the marketing and direct sale of domestically-produced goods in another country. Xiaomi Marketing Strategy development requires a comprehensive market analysis. Marketing strategy study of Xiaomi phone under the background of social media development[D] East China University of Science and Technology, 2013 Study and realization of mobile social network. Specialties: Strategic Marketing, New Product Launch, Marketing Research and Brand Management. This was even as global smartphone shipments fell 1. 2 million handsets ad retaining its dominance. Xiaomi đã và đang chứng tỏ là thương hiệu có tính toán đúng đắn trong từng bước chiến lược marketing của mình. Within a year of launch of its first product - Santro, HMIL had emerged as the second largest car company in India. Xiaomi's founder and CEO, Lei Jun, said the company's ultimate goal was "making good but cheap things," a low pricing strategy that had succeeded in China. Source: Companies’ respective financial reports [1][2][3][4][5][6]. But nowadays the number of stockists is on the rise, and there shouldn't be any problems tracking down the Xiaomi products you need. Xiaomi, which has unseated Samsung from volume leadership in the smartphone market in late 2017 and has now unshackled the TV industry with aggressive pricing, is bigger in revenue than combined. Xiaomi was also a pioneer in using social media and online selling to further reduce costly advertising and marketing expenses. Strategy is about making choices and weakness are the areas where an organization can improve using SWOT analysis and build on its competitive advantage and strategic positioning. Xiaomi's upsurge in India has helped offset a decline on its home turf. In fact, it has managed to do quite well in that field, even if it didn’t start out with the same quality of support. Connect devices to each other. But the company also released its Hongmi line of products, which are lower-spec phones, at even lower prices, starting at 699. Understanding Xiaomi's Global Strategy - with Donovan Sung, Xiaomi Global's Head of Product and Marketing · The Boss Interview, Xiaomi, Lei Jun, Hardware, Cross Border We recently visited the Xiaomi office to chat with Donovan Sung, Director of Product Management and Marketing at Xiaomi Global. Marketing is simply a process to create, communicate & deliver the values to the targeted customer at a profit. Marketing does not mean only to sell & distribute the goods or services, infect modern marketing starts from identifying customer need & wants, which. Product Strategy. For all these failings Xiaomi is still a great company, with strong technical and design knowhow. 5 billion) over the next five years, in a strategy it calls AIoT (meaning both “AI+IoT” and “All in IoT”). (This also highlights the importance of specificity in your content strategy!) Your top organic pages can also tell you how well they’re optimized, and whether you need to refocus your SEO strategy. The brand made heavy use of networking sites like YouTube, Twitter, Facebook, Instagram, etc. 0 Nougat Built as the device is fully capable of Running the Android Nougat. In Xiaomi’s marketing strategy, they wants to sell a 120-score product with a 80-score price. The company has a very active presence on Chinese social platforms to interact with its consumers. Source With the launch of TVs, Xiaomi is trying to follow the same tactics that helped it to win the smartphone market. The company is currently valuated at over 10 billion USD; it is the world's 3rd largest Smartphone distributor and has over 3000 employees. - Responsible for social media, content creation, KOL programmes, digital marketing & strategy planning of Xiaomi’s international markets, including Hong Kong, Russia, Indonesia, Vietnam, Malaysia, Thailand, Mexico, Spain, Ukraine, Egypt, Middle East etc as well as developing social media assets and strategy for new markets. Most of the money spent on Xiaomi products are strictly spent on design and production. The "Marketing Strategy" of the company contains the company's. Xiaomi and Microsoft to deepen the cooperation around cloud computing, AI and hardware, in order to make Xiaomi’s products and services better fit global market Beijing, Feb. Xiaomi marketing communication mix explains the extent of usage of individual elements of marketing communication channels by the mobile internet company. The value of product compared to the price paid by the customer is high. 5176/2251-1970_BizStrategy17. The research purpose of this thesis is to analyze a reasonable marketing entry strategy of IKEA for the further expansion in Chinese market. The growth can be attributed to its strong product and supply chain strategy that has allowed it to launch products with a longer shelf-life than its competitors and that too in the important sub INR 10000 (